If you are a true Korean drama fan and love delicious fried chicken, you cannot miss the famous national fried chicken brand from Korea – BBQ Chicken. In this article, let’s explore the design of BBQ Chicken Hải Dương restaurant - a project under the BBQ Chicken system in Vietnam, which KenDesign had the opportunity to collaborate on.
Overview of the Design of BBQ Chicken Hai Duong Restaurant Project
As part of the BBQ Chicken restaurant system design project by the Korean investor, BBQ Chicken Hai Duong restaurant continues to be a work that gathers the creative essence and unique design style of the KenDesign team. Being part of a restaurant chain, the design in Hai Duong is required to retain the distinctive features of the brand, helping customers immediately recognize BBQ Chicken at first sight. Additionally, the investor also requested a fresh, modern space that reflects the brand's personality while offering interesting experiences for diners. With that spirit and the experience accumulated from many Korean restaurant design projects, KenDesign created a modern, edgy Industrial-style design, promising to bring an extremely attractive dining space.
Initial Status of the Project
The BBQ Chicken Hai Duong restaurant is located at a prime location with two frontages facing the main road, providing a favorable start by attracting the attention of passersby, ensuring a steady flow of customers. Although facing high competition from rivals in the same segment, the long-standing reputation of the chain, confirmed food quality, and eye-catching design give BBQ Chicken Hai Duong a significant advantage in the Hai Duong F&B market. The 170m² area is quite suitable for a restaurant, allowing for a reasonable and comfortable space layout. However, retaining the existing condition of some construction items requires meticulous design to ensure both functionality and aesthetics.
Design Concept of BBQ Chicken Hai Duong Restaurant
The investor BBQ Chicken aims to create a modern space with high brand recognition, full functionality, and reasonable costs. The KenDesign team spent time researching the distinctive features in the designs of previous BBQ Chicken projects, understanding the preferences and culture of the target customers in Hai Duong. Architect Thanh Dat Do chose a modern, edgy, and bold Industrial style. The main design idea is inspired by modern laboratories, providing a unique dining experience and enhancing brand recognition.
Distinctive Features of BBQ Chicken Hai Duong
Eye-catching Colors and Lighting System
Following the modern Industrial style, the main colors in the BBQ Chicken Hai Duong restaurant design are neutral tones such as gray, black, and silver, creating a clean and modern space. The walls are painted gray, and dark brown with faux crack patterns, highlighting the modern, edgy, and bold industrial atmosphere. Color accents are added through lighting, seating, and decorative items, making the space lively and attractive. The seats in orange and blue tones create a high contrast with the dark, subdued space, offering a unique experience that impresses diners at first sight. This makes the space vibrant and full of modern vibes, subtly reflecting the inimitable beauty of Korean pop culture.
A diverse lighting system, including recessed lights, pendant lights, and LED lights, is scientifically arranged, evenly illuminating the space and focusing on important areas like the service counter, dining tables, and decorative zones. This not only enhances the beauty of the interior but also creates a professional and luxurious feel for the restaurant.
Sleek, Modern Furniture Inspired by Industrial Laboratories
The modern Industrial style of BBQ Chicken Hai Duong is identified through simple design lines, minimalist furniture, and the use of industrial materials like metal, concrete, and raw wood. These elements are skillfully applied to create a cozy yet strong and bold dining space. The main materials used in the design are metal, concrete, and industrial leather, typical of the modern industrial style. Metal is used in light frames, shelves, and decorative details, providing a strong and solid feel. The angular, square concrete walls in dark tones match the overall design concept.
Blue tile backsplashes not only enhance aesthetics but also make restaurant maintenance easier. LED decorative lights add an impressive touch, reminiscent of vibrant, youthful Korean street food stalls. In the BBQ Chicken Hai Duong design, diverse leather seats, including single chairs, armchairs, and double seats, offer a rich and comfortable experience for customers. The diverse seating in the interior design helps optimize customer dining, increasing the restaurant’s operating capacity and revenue. Additionally, using uniform leather seating material helps maintain consistency across the restaurant chain, facilitating the easy expansion of the business model in the future.
Architectural Highlights and Customer Experience
Modern Aesthetics with a Touch of Tradition
One of the most striking features of BBQ Chicken Hải Dương is how it seamlessly blends modern industrial aesthetics with traditional Korean elements. This fusion creates a dining environment that feels both contemporary and culturally rich. The strategic use of traditional Korean motifs in the decor, alongside industrial elements, adds depth and character to the space. This thoughtful design approach not only makes the restaurant visually appealing but also provides a unique cultural dining experience that resonates with the brand’s heritage.
Functionality and Customer Flow
The restaurant layout is meticulously planned to ensure smooth customer flow and operational efficiency. The entrance is designed to make a strong first impression, with a welcoming reception area that leads diners into the main dining space. The seating arrangement is versatile, accommodating different group sizes from couples to larger parties, making the restaurant suitable for various dining occasions. The kitchen and service areas are strategically positioned to ensure quick and efficient service, enhancing the overall dining experience.
Conclusion
The design of BBQ Chicken Hải Dương restaurant is a clear example of the perfect combination of modern industrial design and practicality in construction. With a 170m² area, the restaurant not only meets the investor's desire for an eye-catching, fully functional space but also creates a unique and memorable dining space for customers. The subtle use of colors and interior elements helps the restaurant stand out, making it easily recognizable and leaving a lasting impression on diners. This is sure to be an ideal destination for BBQ food lovers in a modern and youthful space.
KenDesign - Professional Design and Construction Unit
If you are planning to open a restaurant, café, or hotel in the future, contact us for quick and free consultation. We pride ourselves on being a reputable restaurant design and construction unit nationwide, with a young, dynamic team of architects with high expertise and extensive professional skills, along with an experienced and passionate construction team. KenDesign has executed many projects nationally and internationally, ensuring to bring you the most impressive and unique works.
